In 2015 the first public pricing of the Talentoday Manager is released. People are able to purchase a Talentoday subscription directly from the website, using Stripe.
Few months after the initial page, the page is simplified and use the same header as the Talentoday Manager page.
In the proposition the saving using an annual billing is displayed under the price.
In the proposition the user can easily switch between monthly and annual billing cycle.
This proposition doesn't contain the "Custom" plan and display the features which are not present in a plan by crossing out them.
v1. Initial iteration
Using both the benchmarking and the previous ideas we decided to go with the layout "beta". At this moment the pricing sheet moves isn't finalized and some points like which features to include or what is the main plan are still being discussed.
v2. Hello custom plan
Putting the previous mockup on InVision helped the sales having a better vision of what they want. It is decided to display the "Custom" plan. Multiple layouts are being white boarding (with the custom plan being by itself after the Stripe plans for example) but we decided to just another column. We switch at the same time from the layout "beta" to the layout "alpha" which is offer more space on tablet.
v3. Highlight "Professional" plan
The "Professional" plan is being promoted by the sales. To highlight it among the other plans I use a shadow.
v4. Work on the custom offer
Custom column is replaced by just a sentence following the Sales decision. It doesn't looks really good but it is design to be temporary.
v5. Included features
Since all the features are now included in the plans I decided to move them out of the pricing table. It eases the reading of the page by having the pricing table displaying only the difference between the plans.
v6. Final version
After some InVision feedback from the marketing the final page is approved by the team and ready to be coded.